After being seated, the customer can either tell the waiter how he wants his burger, the old fashioned way, OR he can use the iPad bolted to his table to create his burger. After he orders and is waiting on his food to arrive, he can surf the web absolutely free on the iPad provided by the restaurant.
And not only do you get to customize your own burger, if you convince your 4food friends to buy your burger you can get a .25 credit towards your next meal. They also show tweets and foursquare check ins on their monitors.
This is a brilliant concept and I wouldn't be surprised if it caught on with other businesses as well. What about an online store where you design your own clothes and have them delivered to you? Having the opportunity to promote them would help both yourself and the company. Maybe even designing your own house?
Giving people the freedom to create their own food is a great way to satisfy their hunger for both food and control. Not only does this satisfy the customers, it gives the business or organization a great customer database and can be a very helpful and cheap promotional tool!
This blog is based on information from the article "Edible Social Media" by Cynthia Borris
This is defintely an interesting article. It seems kind of like too much trouble for me though, especially since food should be the main draw. Do you think the company is making more money because of this? Do you think they have made enough moeny to recoup the cost of all of the ipads and the repairs it would cost to keep them going?
ReplyDeleteDo what? An Ipad to order your burger, technology has way too much to offer. This article was interesting. It would definetly give them a competitive advantage over thier competitors.
ReplyDeleteI give them credit for being creative. But do we really need more technology at the table?? I feel like people are already socially awkward these days thanks to facebook chat and twitter. Now we are going to spend our nights at dinner playing games on our Ipads?? No thanks. The idea that you get to make your own burger is cool from a consumer's perspective. But thinking as a business owner, just how much stock would you need to keep? Would only certain things be offered? If there was a limitation is it fair to advertise you can create a burger "any way you like it". hmm.... the concept is neat but I am not infavor of it. Thanks for finding such an interesting topic to write about!
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